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Creative Ecologies Research Cluster
Project type
Branding, Identity, Event Creation/Management
Date
2024
Location
UniSC
The Creative Ecologies Research Cluster (CERC) at UniSC is a dynamic collective dedicated to supporting emerging researchers. Its core mission is to explore how creative practice can have meaningful impact in local and global communities. CERC is advancing interdisciplinary research, particularly in creative practice, health, and ecological engagement, frequently utilizing Sunshine Coast biosphere reserves through sustainable community involvement.
The project's identity reflects its values. The brand employs a palette of 5 key colours derived from CERC biosphere practices, reflecting their interdisciplinary work. Typography relies on Cubano for headers and Proxima Nova for body text, chosen for their complementary nature and clarity. This visual identity supports CERC's friendly, approachable persona and inviting brand voice, fostering dialogue and connection.
This branding project was launched beside Behind Beeyali: Seeing Sound and Hearing Images.
